Megan Lemon

Fringe

Senior Creative Marketing Coordinator | July 2022 - Present 

• Designed and implemented new branding guidelines to increase meeting conversions by 15%. 

• Was in charge of conception and creation of all organic and paid media which led to a 26% increase in content engagement and 2,300 new followers.

• Led a team of 8 cross-departmental designers to ensure brand cohesion throughout the company and provide design feedback and support. 

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Creative Coordinator | November 2021 - July 2022

• Ran an internal design studio and executed on all design requests throughout the company.

• Designed and produced over 200 pieces of content and sales enablement.

• Directed a team of contractors to animate and produce three video campaigns.

• Coordinated social media and monthly content calendars.

• Trained all designers in Sketch to keep company designs in one place. 

 

Marketing Associate | January 2021 - November 2021

• Designed all sales enablement to increase closed deals by 30%.

• Built an asset library of over 100 illustrations. 

• Illustrated and storyboarded three marketing videos.

• Was in charge of developing brand voice and oversaw copy writing for a team of 20 people. 

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Coffeeology

Manager | July 2019 - March 2020

• Researched and developed cafe menu to include recipes, graphic design, and pricing.

• Coordinated purchasing of all inventory required for daily business.

• Motivated staff to execute an exceptional level of service leading to a direct increase in loyal, repeat customers and achieved 22% revenue increase in our last quarter of business before covid. 

• Oversaw all scheduling for employees. 

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Southeastern Center for Contemporary Arts

Research and Curation Assistant | August 2018 - December 2018

• Performed artist research and wrote gallery guides for exhibitions.

• Provided exhibit support, including installment of artwork.

• Lead student tours and assisted with fulfillment of Arts in Education Grant requirements for the museum.

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Wake Forest University School of Business

Multimedia Marketing Intern | May 2018 - September 2018

• Performed search engine optimization to increase website traffic and visibility.

• Wrote, photographed and created graphic design for social media content, magazine and print marketing. 

• Assisted with event planning and management for student lecture series and guest speakers. 

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The Arts Council​

Marketing and Development Associate | September 2017 - May 2018

• Wrote and photographed content for digital marketing, including newsletter articles, curated events and social media.

• Performed pipeline donor analysis for new individual and corporate prospects.

• Performed written and phone appeals to corporate prospects.

• Assisted event planning and management for workplace campaigns and annual fund.

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Wake Forest Baptist Medical Center

Research Associate | September 2015 -January 2017

• Analyzed oxygen consumption and extracellular acidification of mitochondria in human tissue cells.

• Prepared assays for experiments and performed qualitative and quantitative analytics. 

• Wrote standardized operations of procedures for various laboratory techniques. 

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