Megan Lemon

The Southern Wok

Creative Director / Co-Owner | January 2022 - Present 

• Co-founded and played a key role in establishing the business from the ground up.

• Successfully raised funds to support the company's growth and expansion.

• Took ownership of brand design and identity, ensuring its consistency across all platforms.

• Drove social media strategy, web design, SEO optimization, product marketing, and sales enablement efforts.

Fringe

Senior Creative Marketing Coordinator | July 2022 - Present 

• Developed and executed new branding guidelines resulting in a 15% increase in meeting conversions.

• Produced engaging organic and paid media, driving a 26% growth in content engagement and attracting 2,300 new followers.

• Managed a team of 8 designers from various departments to ensure brand consistency and provide guidance and support.

• Directed in-app marketing campaigns to improve app stickiness for users. 

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Creative Coordinator | November 2021 - July 2022

• Led an in-house design team, producing over 200 pieces of engaging content and sales enablement that increased brand awareness and boosted sales.

• Orchestrated the creation of three successful video campaigns, managing a team of contractors and ensuring timely delivery of high-quality animated content.

• Organized social media and content calendars on a monthly basis, resulting in consistent messaging across all online channels.

• Expertly trained designers in Sketch and Figma, streamlining company designs and ensuring cohesive branding throughout all marketing materials.

 

Marketing Associate | January 2021 - November 2021

• Increased closed deals by 30% through sales enablement design.

• Created and managed a library of over 100 illustrations.

• Produced and directed 3 marketing videos from concept to final product.

• Developed brand voice and oversaw copywriting for a team of 20.

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Coffeeology

Manager | July 2019 - March 2020

• Developed comprehensive cafe menu with appealing graphic design and strategic pricing, resulting in a significant increase in customer satisfaction and loyalty.

• Streamlined inventory purchasing process to ensure timely and profitable operations.

• Successfully motivated and managed a diverse team of employees, resulting in a 22% revenue growth prior to Covid-19 pandemic.

• Efficiently scheduled employee shifts to maintain optimal staffing levels for maximum productivity.

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Southeastern Center for Contemporary Arts

Research and Curation Assistant | August 2018 - December 2018

• Conducted extensive artist research and generated informative gallery guides for exhibitions.

• Collaborated effectively with exhibition team to ensure successful installation of artwork.

• Facilitated meaningful Arts in Education Grant fulfillment by leading student tours and providing comprehensive support.

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Wake Forest University School of Business

Multimedia Marketing Intern | May 2018 - September 2018

• Conducted search engine optimization to boost website visibility and traffic.

• Produced visually captivating social media, magazine, and print marketing materials through photography and graphic design expertise.

• Performed key role in coordinating successful student lecture series and guest speaker events.

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The Arts Council​

Marketing and Development Associate | September 2017 - May 2018

• Created engaging digital content, including newsletter articles, curated events and social media, resulting in increased visibility and engagement.

• Conducted thorough analysis of donor pipeline, identifying new individual and corporate prospects and contributing to successful fundraising efforts.

• Crafted persuasive written and phone appeals to corporate prospects, resulting in successful partnerships and increased support.

• Coordinated event planning and management for workplace campaigns and annual fund, ensuring smooth execution and exceeded fundraising goals.

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Wake Forest Baptist Medical Center

Research Associate | September 2015 -January 2017

• Conducted in-depth analysis of oxygen consumption and extracellular acidification in mitochondria of human tissue cells, leading to significant insights into cellular metabolism.

• Orchestrated the preparation of assays for experiments and executed qualitative and quantitative analytics with precision and accuracy.

• Developed standardized operational procedures for a multitude of laboratory techniques, improving efficiency and ensuring consistency across multiple projects.

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