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Megan Lemon

About

From ideation to market, I love discovering creative solutions that deliver real results.  My background is primarily in creative marketing with an emphasis on business innovation and design thinking. When I'm not working, you can find me backpacking the wilderness with my husband and our dogs or oil painting in my studio.  

From ideation to market, I love discovering creative solutions that deliver real results.  My background is primarily in creative marketing with an emphasis on business innovation and design thinking. When I'm not working, you can find me backpacking the wilderness with my husband and our dogs or oil painting in my studio.  

From ideation to market, I love discovering creative solutions that deliver real results.  My background is primarily in creative marketing with an emphasis on business innovation and design thinking. When I'm not working, you can find me backpacking the wilderness with my husband and our dogs or oil painting in my studio.  

Education

Wake Forest University | August 2015 - April 2019

BA, Studio Art with concentrations in digital media and oil painting

Minors in Entrepreneurship & Social Enterprise, Biology 

Experience

The Southern Wok

Creative Director / Co-Owner | January 2022 - Present 

  • Co-founded and played a key role in establishing the business from the ground up.

  • Successfully raised funds to support the company's growth and expansion.

  • Took ownership of brand design and identity, ensuring its consistency across all platforms.

  • Drove social media strategy, web design, SEO optimization, product marketing, and sales enablement efforts.

Fringe

Senior Creative Marketing Coordinator | July 2022 - Present 

  • Developed and executed new branding guidelines resulting in a 15% increase in meeting conversions.

  • Produced engaging organic and paid media, driving a 26% growth in content engagement and attracting 2,300 new followers.

  • Managed a team of 8 designers from various departments to ensure brand consistency and provide guidance and support.

  • Directed in-app marketing campaigns to improve app stickiness for users. 

Creative Coordinator | November 2021 - July 2022

  • Led an in-house design team, producing over 200 pieces of engaging content and sales enablement that increased brand awareness and boosted sales.

  • Orchestrated the creation of three successful video campaigns, managing a team of contractors and ensuring timely delivery of high-quality animated content.

  • Organized social media and content calendars on a monthly basis, resulting in consistent messaging across all online channels.

  • Expertly trained designers in Sketch and Figma, streamlining company designs and ensuring cohesive branding throughout all marketing materials.

 

Marketing Associate | January 2021 - November 2021

  • Increased closed deals by 30% through sales enablement design.

  • Created and managed a library of over 100 illustrations.

  • Produced and directed 3 marketing videos from concept to final product.

  • Developed brand voice and oversaw copywriting for a team of 20.

Coffeeology

Manager | July 2019 - March 2020

  • Developed comprehensive cafe menu with appealing graphic design and strategic pricing, resulting in a significant increase in customer satisfaction and loyalty.

  • Streamlined inventory purchasing process to ensure timely and profitable operations.

  • Successfully motivated and managed a diverse team of employees, resulting in a 22% revenue growth prior to Covid-19 pandemic.

  • Efficiently scheduled employee shifts to maintain optimal staffing levels for maximum productivity.

Southeastern Center for Contemporary Arts

Research and Curation Assistant | August 2018 - December 2018

  • Conducted extensive artist research and generated informative gallery guides for exhibitions.

  • Collaborated effectively with exhibition team to ensure successful installation of artwork.

  • Facilitated meaningful Arts in Education Grant fulfillment by leading student tours and providing comprehensive support.

Wake Forest University School of Business

Multimedia Marketing Intern | May 2018 - September 2018

  • Conducted search engine optimization to boost website visibility and traffic.

  • Produced visually captivating social media, magazine, and print marketing materials through photography and graphic design expertise.

  • Performed key role in coordinating successful student lecture series and guest speaker events.

The Arts Council

Marketing and Development Associate | September 2017 - May 2018

  • Created engaging digital content, including newsletter articles, curated events and social media, resulting in increased visibility and engagement.

  • Conducted thorough analysis of donor pipeline, identifying new individual and corporate prospects and contributing to successful fundraising efforts.

  • Crafted persuasive written and phone appeals to corporate prospects, resulting in successful partnerships and increased support.

  • Coordinated event planning and management for workplace campaigns and annual fund, ensuring smooth execution and exceeded fundraising goals.

Wake Forest Baptist Medical Center

Research Associate | September 2015 -January 2017

  • Conducted in-depth analysis of oxygen consumption and extracellular acidification in mitochondria of human tissue cells, leading to significant insights into cellular metabolism.

  • Orchestrated the preparation of assays for experiments and executed qualitative and quantitative analytics with precision and accuracy.

  • Developed standardized operational procedures for a multitude of laboratory techniques, improving efficiency and ensuring consistency across multiple projects.

Skills

creative direction, project management, brand design, design thinking, problem finding & problem solving, creative marketing, graphic design, illustration, qualitative and quantitative analytics, video direction and editing

Tools

Adobe Illustrator, Photoshop, Premiere, After Effects, Bridge, Sketch, Figma, FigJam, Monday, Notion, Salesforce, Marketing Cloud, Microsoft Excel, Mirro 

Contact

Email - hendmeganl@gmail.com

Tel - 540 - 603 - 6306

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