Megan Lemon

Digital Reach Agency

Senior Brand Designer, Contract | September 2023 - Present 

• Responsible for web development design of blogs using Figma.

• Supported graphic design for clients and agency projects, contributing to a 10% increase in social media impressions and a 15% rise in paid ad engagement, ultimately strengthening brand recognition and customer engagement.

• Enhanced brand recognition by creating unique icons,, illustrations and other brand elements for clients and the agency.

• Provide brand advice to improve performance of social and paid media, landing pages, blogs, emails, and presentations

 

Forma

Marketing Production Designer, Contract | November 2023 - March 2024 

• Boosted engagement by 30% through leading design for organic and paid media, resulting in increased brand visibility and customer interaction.

• Created new brand guidelines for data visuals, infographics and case studies.

• Increased email open rate by 18% through designing visually appealing emails using Figma and Hubspot, resulting in higher customer engagement and lead generation.

• Improved conversion rates through the creation of high-performing landing pages for paid ads and social media, resulting in increased customer acquisition and sales.

• Supported pipeline generation by creating a 60 page benchmarking report, which effectively demonstrated ROI in all sales conversations

 

The Southern Wok

Co-Owner | January 2022 - Present 

• Co-founded and played a key role in establishing the business from the ground up.

• Using Adobe Illustrator, designed the food truck wrap that would be the face of The Southern Wok.

• Designed the brand identity and continue to maintain its consistency across all channels. 

• Illustrated unique branded characters and graphics for advertising that increased brand awareness and grab people’s attention. 

• Folded and cooked over 15,000 dumplings in the past year. 

• Teach dumpling folding classes and seminars at universities and private events.

 

Fringe

Senior Creative Marketing Coordinator | July 2022 - March 2023 

• Achieved a 15% increase in meeting conversions by developing and implementing new branding guidelines based on updated persona research and profiles that I developed.

• Produced engaging organic and paid media, driving a 26% growth in content engagement, attracting 2,300 new followers and increasing qualified inbound leads tenfold.

• Elevated brand awareness and sales by overseeing an in-house design team that spanned across marketing, product and user experience.

• Increased app stickiness by 22% through strategic direction of in-app marketing campaigns, resulting in higher user engagement and retention.

• Led illustration and direction of a brand campaign video that helped  bring Masterclass, Delta Airlines, and Blue Apron to the Fringe platform.

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Creative Coordinator | November 2021 - July 2022

• Directed the creation of six successful video campaigns, managing a team of contractors and ensuring timely delivery of high-quality animated content. For each video I wireframed and wrote the scripts for the storyboards and illustrated each individual component.

• Managed the design and copywriting for the Fringe marketing website, collaborating with a team of contractors in Webflow. Achieved a 15% decrease in bounce rate and a 25% increase in conversion rate. Enhanced user experience and drove higher customer acquisition.

• Expertly trained designers in Sketch and Figma, streamlining company designs and ensuring cohesive branding throughout all marketing materials.

• Organized social media and content calendars on a monthly basis, resulting in consistent messaging across all online channels.

• Designed and painted a 30ft x 15ft mural in four days that was used for advertising and continues to be a backdrop for the Fringe podcast. 

 

Marketing Associate | January 2021 - November 2021

• Was brought in as Fringe’s first marketing hire and in my first three months increased closed deals by 30% through new sales enablement design and content creation including, decks, one pagers, and case studies. 

• Illustrated over 200 unique characters and brand elements using procreate, illustrator and Sketch that would be used across all marketing and product. 

• Designed booths and prints including a book for conferences and in-person advertising events. 

• Contributed to creating a seamless user experience through ADA accessible product design.

• Developed brand voice and oversaw copywriting for the entire company (20 people at the time). This helped create consistency across the newly formed brand.​

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Southeastern Center for Contemporary Arts

Research and Curation Assistant | August 2018 - December 2018

• Conducted extensive artist research and generated informative gallery guides for exhibitions.

• Collaborated effectively with the exhibition team to ensure successful installation of artwork.

• Facilitated meaningful Arts in Education Grant fulfillment by leading student tours and providing comprehensive support.

• Sewed 62 pillows and taught others to sew for The PIllow Project, a public art project in national response to immigrant detainment, featured in the exhibition Cubans: Post Truth, Pleasure and Pain.

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Wake Forest University School of Business

Multimedia Marketing Intern | May 2018 - September 2018

• Conducted search engine optimization to boost website visibility and traffic.

• Produced visually captivating social media, magazine, and print marketing materials through photography and graphic design expertise.

• Performed key role in coordinating successful student lecture series and guest speaker events.

• Filmed, recorded, and edited graduate student testimonials for advertising.

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The Arts Council​

Marketing and Development Associate | September 2017 - May 2018

• Created engaging digital content, including newsletter articles, curated events and social media, resulting in increased visibility and engagement.

• Conducted thorough analysis of donor pipeline, identifying new individual and corporate prospects and contributing to successful fundraising efforts.

• Crafted persuasive written and phone appeals to corporate prospects, resulting in successful partnerships and increased support.

• Coordinated event planning and management for workplace campaigns and annual fund, ensuring smooth execution and exceeded fundraising goals.

• Photographed all sponsored arts events to use in promotions for fundraising and highlighting community impact.

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Wake Forest Baptist Medical Center

Research Associate | September 2015 -January 2017

• Conducted in-depth analysis of oxygen consumption and extracellular acidification in mitochondria of human tissue cells, leading to significant insights into cellular metabolism.

• Orchestrated the preparation of assays for experiments and executed qualitative and quantitative analytics with precision and accuracy.

• Developed standardized operational procedures for a multitude of laboratory techniques, improving efficiency and ensuring consistency across multiple projects.

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