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Megan Lemon


From ideation to market, I love discovering creative solutions that deliver real results.  My background is primarily in creative marketing and branding with an emphasis on business innovation and design thinking. When I'm not working, you can find me backpacking the wilderness with my husband and our dogs or oil painting in my studio.  


Wake Forest University | August 2015 - April 2019

BA, Studio Art with concentrations in digital media and oil painting

Minors in Entrepreneurship & Social Enterprise, Biology 


Digital Reach Agency

Senior Brand Designer, Contract | September 2023 - Present 

  • Responsible for web development design of blogs using Figma.

  • Supported graphic design for clients and agency projects, contributing to a 10% increase in social media impressions and a 15% rise in paid ad engagement, ultimately strengthening brand recognition and customer engagement.

  • Enhanced brand recognition by creating unique icons,, illustrations and other brand elements for clients and the agency.

  • Provide brand advice to improve performance of social and paid media, landing pages, blogs, emails, and presentations



Marketing Production Designer, Contract | November 2023 - March 2024 

  • Boosted engagement by 30% through leading design for organic and paid media, resulting in increased brand visibility and customer interaction.

  • Created new brand guidelines for data visuals, infographics and case studies.

  • Increased email open rate by 18% through designing visually appealing emails using Figma and Hubspot, resulting in higher customer engagement and lead generation.

  • Improved conversion rates through the creation of high-performing landing pages for paid ads and social media, resulting in increased customer acquisition and sales.

  • Supported pipeline generation by creating a 60 page benchmarking report, which effectively demonstrated ROI in all sales conversations


The Southern Wok

Co-Owner | January 2022 - Present 

  • Co-founded and played a key role in establishing the business from the ground up.

  • Using Adobe Illustrator, designed the food truck wrap that would be the face of The Southern Wok.

  • Designed the brand identity and continue to maintain its consistency across all channels. 

  • Illustrated unique branded characters and graphics for advertising that increased brand awareness and grab people’s attention. 

  • Folded and cooked over 15,000 dumplings in the past year. 

  • Teach dumpling folding classes and seminars at universities and private events.



Senior Creative Marketing Coordinator | July 2022 - March 2023 

  • Achieved a 15% increase in meeting conversions by developing and implementing new branding guidelines based on updated persona research and profiles that I developed.

  • Produced engaging organic and paid media, driving a 26% growth in content engagement, attracting 2,300 new followers and increasing qualified inbound leads tenfold.

  • Elevated brand awareness and sales by overseeing an in-house design team that spanned across marketing, product and user experience.

  • Increased app stickiness by 22% through strategic direction of in-app marketing campaigns, resulting in higher user engagement and retention.

  • Led illustration and direction of a brand campaign video that helped  bring Masterclass, Delta Airlines, and Blue Apron to the Fringe platform.

Creative Coordinator | November 2021 - July 2022

  • Directed the creation of six successful video campaigns, managing a team of contractors and ensuring timely delivery of high-quality animated content. For each video I wireframed and wrote the scripts for the storyboards and illustrated each individual component.

  • Managed the design and copywriting for the Fringe marketing website, collaborating with a team of contractors in Webflow. Achieved a 15% decrease in bounce rate and a 25% increase in conversion rate. Enhanced user experience and drove higher customer acquisition.

  • Expertly trained designers in Sketch and Figma, streamlining company designs and ensuring cohesive branding throughout all marketing materials.

  • Organized social media and content calendars on a monthly basis, resulting in consistent messaging across all online channels.

  • Designed and painted a 30ft x 15ft mural in four days that was used for advertising and continues to be a backdrop for the Fringe podcast. 


Marketing Associate | January 2021 - November 2021

  • Was brought in as Fringe’s first marketing hire and in my first three months increased closed deals by 30% through new sales enablement design and content creation including, decks, one pagers, and case studies. 

  • Illustrated over 200 unique characters and brand elements using procreate, illustrator and Sketch that would be used across all marketing and product. 

  • Designed booths and prints including a book for conferences and in-person advertising events. 

  • Contributed to creating a seamless user experience through ADA accessible product design.

  • Developed brand voice and oversaw copywriting for the entire company (20 people at the time). This helped create consistency across the newly formed brand.

Southeastern Center for Contemporary Arts

Research and Curation Assistant | August 2018 - December 2018

  • Conducted extensive artist research and generated informative gallery guides for exhibitions.

  • Collaborated effectively with the exhibition team to ensure successful installation of artwork.

  • Facilitated meaningful Arts in Education Grant fulfillment by leading student tours and providing comprehensive support.

  • Sewed 62 pillows and taught others to sew for The PIllow Project, a public art project in national response to immigrant detainment, featured in the exhibition Cubans: Post Truth, Pleasure and Pain.

Wake Forest University School of Business

Multimedia Marketing Intern | May 2018 - September 2018

  • Conducted search engine optimization to boost website visibility and traffic.

  • Produced visually captivating social media, magazine, and print marketing materials through photography and graphic design expertise.

  • Performed key role in coordinating successful student lecture series and guest speaker events.

  • Filmed, recorded, and edited graduate student testimonials for advertising.

The Arts Council

Marketing and Development Associate | September 2017 - May 2018

  • Created engaging digital content, including newsletter articles, curated events and social media, resulting in increased visibility and engagement.

  • Conducted thorough analysis of donor pipeline, identifying new individual and corporate prospects and contributing to successful fundraising efforts.

  • Crafted persuasive written and phone appeals to corporate prospects, resulting in successful partnerships and increased support.

  • Coordinated event planning and management for workplace campaigns and annual fund, ensuring smooth execution and exceeded fundraising goals.

  • Photographed all sponsored arts events to use in promotions for fundraising and highlighting community impact.

Wake Forest Baptist Medical Center

Research Associate | September 2015 -January 2017

  • Conducted in-depth analysis of oxygen consumption and extracellular acidification in mitochondria of human tissue cells, leading to significant insights into cellular metabolism.

  • Orchestrated the preparation of assays for experiments and executed qualitative and quantitative analytics with precision and accuracy.

  • Developed standardized operational procedures for a multitude of laboratory techniques, improving efficiency and ensuring consistency across multiple projects.


creative direction, project management, brand design, design thinking, problem finding & problem solving, creative marketing, graphic design, illustration, qualitative and quantitative analytics, video direction and editing


Adobe Illustrator, Photoshop, Premiere, After Effects, Bridge, Sketch, Figma, FigJam, Monday, Notion, Salesforce, Marketing Cloud, Microsoft Excel, Mirro 


Email -

Tel - 540 - 603 - 6306

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